Case Study: Raise Your Glass!

  • Jul 19, 2018

Objective

A local brewery wanted an eye-catching promotional item to place on tables that would boost their alcohol sales and highlight their weekly specials while encouraging enrollment for their tasting events and brewery tours.

Product

Custom Wave Table Tent

Personalization

The table tent had a beer list with photos and descriptions on one side, along with the brewery's logo and art. The tasting event and brewery tour information was featured on the back side of the wave. The logo and artwork were provided by the customer.

Method of Distribution

The table tents were placed in the center of each table before the afternoon and evening dining hours. Servers referenced the table toppers when they took orders, offering customers the chance to scan the different beer options, as well as the brewery tours and tasting events. When delivering the bill, servers referenced the table waves again, asking customers to find them on Facebook and review them on Yelp if they had a great experience.

Marketing Outcome

These vibrant table waves brought attention to the brewery's latest beer options and increased beer sales by 35% each month. They also encouraged customers to sign up for tasting events and brewery tours which were listed on the back side of the wave. The end result was increased revenue for the brewery, and more attendees at their beer tasting events and tours. Additionally, the brewery saw increased Yelp reviews and Facebook followers, leading to a more robust online reputation for their business.

 

Source: Warwick Publishing


  • Category: Case Studies
  • Tags: Case Study, Table Tent, Brewery